Toby Keith Acquires Iconic Fishing Brand Luck E Strike

Toby Keith (NORMAN, Okla.) Singer, songwriter, and entertainer Toby Keith has acquired Luck E Strike, a bait and tackle brand name as ingrained with top tier anglers as it is with weekend recreationalists. Endorsed by National Fresh Water Fishing Hall of Famer Jimmy Houston and operated by sporting goods industry vets Jeff Williams (General Manager) […]

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Bagley Baits Pro Drew Benton Shareshis Winning Tactics

Florida-based bass brain and Bagley Pro, Drew Benton, shares his winning tactics for bedding fish and the concurrent shad spawn buffet BEMIDJI, Minn. (April 27, 2023) – This past weekend, Panama City, Florida-based Bagley Baits pro, Drew Benton, added another Bassmaster Elite win to his growing resume of firsts and top 10 finishes. With a four-day […]

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MUSTAD Presents Brandon Lester on Simplifying Bass Rods

Given the depth of options, opportunities, and specific presentations, a professional angler needs a wide array of rods to cover everything a day on the water may present. Bassmaster Elite and Mustad Pro Brandon Lester exemplifies this preparation, but he has a word of encouragement for beginners and casual anglers — it’s okay to start […]

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2023 Bassmaster Classic champion Jeff “Gussy” Gustafson calls Northland Tackle Jigs and Bagley Crankbaits Essential for Success this Spring

BEMIDJI, Minn. (April 6, 2023) – It’s been little more than a week since Jeff “Gussy” Gustafson conquered the field at the 2023 Bassmaster Classic Sponsored by Academy Sports + Outdoors. While it might seem like a good time to rest on his laurels and take it all in, the Northland Fishing Tackle and Bagley Baits […]

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Z-Man: Breaking Down a Bassmaster Classic Winner

2023 Bassmaster Classic champ Jeff Gustafson Photo by BASS Ladson, SC (April 5, 2023) – All three days of the 2023 Bassmaster Classic, Jeff “Gussy” Gustafson stuck to his money method, catching every one of his tournament-winning smallmouth bass on one of two Z-Man baits—a 4-inch smelt-pattern Scented Jerk ShadZ and a more compact StreakZ™ 3.75. […]

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