Toby Keith Acquires Iconic Fishing Brand Luck E Strike

Toby Keith (NORMAN, Okla.) Singer, songwriter, and entertainer Toby Keith has acquired Luck E Strike, a bait and tackle brand name as ingrained with top tier anglers as it is with weekend recreationalists. Endorsed by National Fresh Water Fishing Hall of Famer Jimmy Houston and operated by sporting goods industry vets Jeff Williams (General Manager) […]

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Major League Fishing Pros, Experts and Local Celebrities Rally for Fish Habitat Restoration at Lake Claiborne

MONROE-WEST MONROE, La. (April 29, 2023) – Bass Pro Tour anglers Dakota Ebare, Gary Klein and Kevin VanDam spent their off day from the Major League Fishing General Tires Heavy Hitters Presented by Bass Pro Shops Tuesday building MossBack Fish Habitat artificial structure on Louisiana’s Lake Claiborne as part of the Minn Kota Habitat Restoration Project supported by Humminbird. The anglers joined District […]

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Howell Catches $50K Big Bass and Wins Knockout Round at Major League Fishing’s General Tire Heavy Hitters

Guntersville Alabama Pro Catches 6 Pound 4 Ounce Largemouth to Win $50K Knockout Round Big Bass Award Final 10 Anglers Set for Saturdays Championship Round MONROE-WEST MONROE, La. (April 28, 2023) – Pro Randy Howell of Guntersville, Alabama, caught a 6-pound, 4-ounce largemouth Friday afternoon on Caney Creek Reservoir – the largest bass weighed on the day […]

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Aquatic Invasive Species Commission addresses regulatory gaps

The Aquatic Invasive Species Commission, a collaboration between YETI, Bass Pro Shops, and recreational boating and fishing industry stakeholders, released a report today that identifies regulatory gaps in addressing aquatic invasive species and urges Congress to modernize laws, increase spending, and improve coordination at federal, state, local, and tribal levels to combat harmful aquatic invasive species. Released […]

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