Sunseeker primed for future growth

Sunseeker is releasing five new models by the end of 2020 Photo: Sunseeker International

Industry Database

Sunseeker International, together with backing from its majority shareholder Dalian Wanda, is investing additional working capital with immediate effect in order to accelerate it plans.

The brand is investing over £38 million in new product development between 2020-2023 which will result in its range doubling to 22 models and more quickly than originally planned. Five new models will launch before the end of this year, these being the 90 Ocean, 88 Yacht, 65 Sport Yacht, Manhattan 55 and Predator 55.

“This significant support reflects our shareholder’s belief in the entire Sunseeker team and its commitment to our business, brand and manufacturing in Dorset,” said Andrea Frabetti, chief executive at Sunseeker International.

Back to full production

The company has been back to full production since June following restrictions put in place in response to the Covid-19 pandemic.

“I’d like to personally thank our clients, suppliers and employees for supporting us during what has been one of the most challenging periods the global leisure marine industry has ever faced,” continued Andrea Frabetti.

“During the crisis, we have remained fully focused on our strategic plan to not only retain our market-leading position but to gain market share by remaining resolutely focused on innovation across multiple new and exciting niche models,” he added.

Content extracted from https://www.boatingbusiness.com/news101/industry-news/sunseeker-primed-for-future-growth