ShoreMaster rebrands

ShoreMaster has rebranded as Waterfront Brands

ShoreMaster which merged with HydroHoist in 2019 and acquired Neptune Boat Lifts in 2020, has rebranded under the umbrella title Waterfront Brands.

As part of the unification, ShoreMaster current president and CEO, Don Hurley, will become CEO of Waterfront Brands.

He will oversee the organisation’s executive team as well as the infrastructure for all the brands.

“Together, under the Waterfront Brands umbrella, we will draw on decades of experience from our teams to continue to provide the industry’s highest quality products matched with unparalleled service and support,” he said. “In addition to assembling the most influential portfolio of waterfront products in the world, Waterfront Brands’ vertical operational platform has been designed for growth. This will enable expansion into new markets as well as provide further support and opportunities for our existing dealers, marine contractors, and marinas.”

Waterfront Brands key brands include ShoreMaster, HydroHoist and Neptune Boat Lifts; additional brands include Rhino Marine Systems, PolyDock Products, ShoreMaster Fabrics, RotoMold USA and HyPower.

ShoreMaster, HydroHoist and Neptune Boat Lifts will retain their brand names as part of the group.

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