2020 has been a rollercoaster ride for SMG, but like many marine businesses, the year has ended with overall sales up on 2019 despite quiet months in March, April and May due to the Covid-19 pandemic.
Looking ahead to 2021, SMG plans to support its trade customers even further through a range of additional services and expansion of their product range.
“It is important that the industry is aware of how SMG is able to support businesses; we are a value-added distributor which means we do more than just facilitate sales at trade prices,” explained Ray Badminton, SMG MD.
“In 2021 we will officially launch our new South Coast office to showcase the latest products, help facilitate dealer training and to allow dealers to support their own customers. We are also looking to improve our facility in the South West later in 2021 to offer the same increased support.”
And he added that technical sales support manager, Alex Longworth, is working to implement an ‘SMG Approved Installer Programme’ to provide selected dealers with an ‘approved’ status to install and sign off a range of electronic products to provide enhanced consumer confidence.
In addition, Nick Edgington, who joined SMG in February, is overseeing the South Coast office as sales and business development manager.
SMG is also working closely with manufacturers to increase its product training to customers via webinars and online tutorials.
SMG is also finalising new brands and products for introduction into the SMG catalogue early in 2021.
Content extracted from https://www.boatingbusiness.com/news101/Aftermarket/distribution/rollercoaster-2020-for-smg