Plano’s EDGE Frog Box wins Best of Tackle Storage at ICAST
Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST
Fighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’ at ICAST 2022.
Plano, known for their out of the box thinking and creativity, brought innovation and design to the ICAST New Product Showcase to win ICAST’s Best in Category for Tackle Storage with their EDGE Frog Box. Though many great products were entered into the category, Plano’s ability to solve a problem for bass anglers earned this award.
“Bass anglers needed a solution to keep their expensive frog baits in top shape on and off the water. We did a lot of research to understand what anglers wanted and then developed a product that would fit their needs.” said Charlie Davis, Plano Director of Category, Storage.
The EDGE Frog Box solves the problem of frog-loving bass anglers by providing a safe and dry box that holds up to 50 frog baits, keeps the baits dry, and protects the legs so frog baits survive more than one season.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.