Thijs Boegheim has been appointed sales director EMEA and global marketing director for VETUS.
Thijs moves to his new position following two years as general manager EMEA at Vetus brand Maxwell Marine, after joining the Vetus-Maxwell family in 2013 on the sales export team and spending five years as superyacht/OEM sales manager.
Current marketing director Babette van Waes, will now focus on the digital marketing strategy and activities and will continue as a Vetus management team member.
To optimise sales and marketing efforts, Thijs will work with Babette, targeting the development and maintenance of new websites and an increased interaction with customers using online tools such as virtual boat shows.
Content extracted from https://www.boatingbusiness.com/news101/people/new-vetus-emea-sales-director