British Marine has launched its new ‘Summer on the Water’ – #SummerOnTheWater – campaign coinciding with boaters about to be allowed to stay on their boats overnight.
The organisation believes that the coronavirus pandemic will mean more people will take domestic breaks and holidays this summer instead of travelling abroad.
This will offer a prime opportunity for people to get kitted out and responsibly take to British waters.
BM is promoting the fact that water sports can be fantastic for a person’s physical and mental wellbeing, offering a sense of freedom and exploration.
The campaign aims to support the marine industry and increase participation in domestic boating and water sports over the coming summer months.
It aims to inspire boaters and water sports enthusiasts to responsibly get afloat and spread the word of the opportunities and experiences on offer to all.
BM has also set up a microsite SummerOnTheWater.com and a short film to provide further information to help people get afloat as easily as possible and is asking the marine industry to embrace the campaign.
“The purpose of Summer on the Water is to support our members in making the best out of the remaining 2020 season, after a very difficult period,” said Lesley Robinson, British Marine CEO. “Summer on the Water showcases a fantastic selection of what’s on offer from the marine industry across Britain with experiences to suit everybody and all budgets.”
Content extracted from https://www.boatingbusiness.com/news101/industry-news/new-boating-campaign