Gill has rebranded and launched its latest clothing collection consisting of 60 new garments headed by the company’s Race Ocean System.
The rebrand forms part of Gill’s five-year growth plans – the first phase of which started in early 2018 with the acquisition of Gill North America.
“The brand refresh is part of our long-term strategy to grow the business,” said Jamie Tunniclife, Gill CEO. “We’ve been working towards this new look for the last few years as it starts with product development which is two years ahead of product hitting retail.”
“We’ve also made a significant investment in our digital presence, both creatively and through our ecommerce platform, to offer a better consumer shopping experience.
“It’s simply about future-proofing our business in order to stay relevant and more importantly desired.”
The new collection comes under three categories: race, performance and active and includes sailing jackets and salopettes, smocks, bags, sunglasses, watches, UV tech t-shirts and shorts, hats, deck shoes and trainers.
The jacket and trousers are made using Gill’s Offshore Super Fabric that has been developed to offer design and innovative elements for high performance durability and protection.
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