Design success for Mercury

Customer feedback has led Mercury Marine to include convenient features on its outboards

Industry Database

Innovative design and customer-driven features are key to Mercury Marine’s product development strategy and fundamental to the success of the Mercury V-6 and V-8 outboard engine line-up following their launch two years ago.

The engines achieved the 2020 Red Dot Design Award, a seal of quality for good design.

Mercury won the award in partnership with Designworks, a BMW Group Company, Mercury’s long-time product design partner.

“We are honoured to be given a Red Dot Design Award,” said Chris Drees, Mercury Marine president.

“We know that Red Dot means that we belong to the best in design and business and our V-6 and V-8 engines are well deserving of this honour.”

Convenience

And he explained that many of the innovations that differentiate the outboards are in response to customer feedback including comfort and convenience such as a top cowl service door that provides easy oil check and fill without removing the cowl.

Red Dot stands for belonging to the best in design and business and appeals to companies who want to distinguish their business activities through design. The distinction is based on the principle of selection and presentation.

“The progressive design features and forward-thinking technology delivered by these engines distinguish them from others in the marine industry,” added Ben Allen, general manager for the Marine Leisure Division at Barrus, UK distributor for Mercury Marine.

Content extracted from https://www.boatingbusiness.com/news101/boatbuilding/engines-and-propulsion/design-success-for-mercury