Commentary: Event Organizers Rule

Powerboat sales exploded during the pandemic of 2020. In one year, a crappy virus brought more new people into the boating fold than any marketing campaign ever had.

You could even say that Covid 19 and its mutations led to more powerboat sales in a single year than Stu Jones of the Florida Powerboat Club.

For-profit or volunteer, event organizers are integral to the go-fast boating world. Photo by Jeff Helmkamp copyright Helmkamp Photos.

And that’s saying something, because Jones has been organizing and producing go-fast boating events for more than three decades. The Canadian expat found a sweet spot between the hospitality and marketing worlds and it led him to create a category-killing business that serves his club-members and his event sponsors.

If Jones and the Florida Powerboat Club hadn’t emerged, the go-fast boating world would have needed to invent them.

Yes, the Florida Powerboat Club is a for-profit small business and Jones runs it like the fist in a velvet glove—OK, sometimes a burlap glove—he is. But consider his potential for liability during every event he produces and you begin to understand his style.

If your hat isn’t off to him for doing what he does, you need a new hat. Because the one currently perched on our noggin is covering your eyes.

And then there are the volunteer charity-event organizers. That translates to pretty much everyone else.

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