BY U is fastest growth area

Chatham’s BY U women’s collection is its fastest growth area

Industry Database

Chatham launched its Made in Britain BY U range for men last year. Now the company has expanded this into its women’s collection.

And the move has been so popular, it’s the fastest growing area of the Chatham business. “We have been repeatedly asked to deliver BY U for women, so we have listened to our customers and delivered ten amazing colours which can be personalised to their individual needs,” said Philip Marsh, Chatham MD.

Customers can design their own shoes, select their colours and finishing touches including monogramming.

Absorption

The shoes are handstitched and feature Chatham’s spring sole technology.

“With Poron performance cushioning, they combine maximum comfort, shock absorption and spring in every step,” said Philip.

“Here at Chatham we are always looking at the latest innovations and technologies to incorporate into our products, with the latest developed being all about comfort.”

He added: “We have internationally registered our sole spring comfort technology, which is tri density and incorporates three layers of underfoot cushioning from memory foam to Poron.

“We are delighted to be able to put this into every pair of shoes we do and make them the most comfortable in the market.”

Content extracted from https://www.boatingbusiness.com/news101/Aftermarket/clothing/by-u-is-fastest-growth-area