BUBBA Has Reinvented the Fish Scale AGAIN

BUBBA Has Reinvented the Fish Scale AGAIN
BUBBA changed the game with their innovative Pro Series Smart Fish Scale The new SFS Lite offers some of the same pro grade features and gamification capabilities for casual fishing trips with buddies all at a price that everyday anglers can appreciate <br > Justin Hamner 2024 Bassmaster Classic Champion

(Columbia, MO) January 15, 2025 – BUBBA®, the innovative fishing brand behind the original Smart Fish Scale (SFS) and the official scale of Major League Fishing, introduces the BUBBA SFS Lite, the latest advancement in smart fishing tools. Designed for anglers of all levels, the SFS Lite is compact, affordable, and packed with features that redefine the possibilities for recreational fishing.

The SFS Lite builds on the foundation of the Pro Series SFS, trusted by top pros, by offering a more accessible solution for anglers seeking precision, connectivity, and fun on the water. With its accompanying app, the SFS Lite transforms fishing into an interactive experience—allowing users to track catches, host friendly competitions, and manage livewells for tournaments, all at an affordable price point.

A Game-Changing Scale

“The new SFS Lite offers some of the same pro-grade features and gamification capabilities for casual fishing trips with buddies, all at a price that everyday anglers can appreciate,” said Justin Hamner, 2024 Bassmaster Classic Champion.

Designed for versatility and durability, the SFS Lite boasts:

  • A backlit full-color LCD display for visibility in bright sunlight.
  • BUBBA’s iconic non-slip grip, ensuring comfort and control in wet conditions.
  • A lightweight, water-resistant construction with advanced auto-lock technology for precision measurements.
  • A dual-fuel power system, allowing operation via 3 AAA batteries or a rechargeable Li-Ion 18650 battery (sold separately).
  • An included premium lip clip system for secure and easy fish handling.

With a 60lb weight capacity and accuracy within +/- 0.3%, the SFS Lite is built for precision and reliability.

Enhanced with the BUBBA App

The SFS Lite is more than a scale—it’s an interactive fishing companion. The BUBBA app allows anglers to log their catches, trips, and conditions, creating a detailed database for future adventures. For those ready to take their experience to the next level, the Pro BUBBA App subscription ($4.99/month or $49.99/year) unlocks powerful fishing modes:

  • Rally Mode: Track personal bests and record big catches.
  • Competition Mode: Host real-time leaderboards and compete with up to four friends on a single device.
  • Tournament Mode: Manage up to eight fish with smart culling technology and join global tournaments.

“BUBBA has reimagined what a fishing scale can do,” said Dave Washburn, VP of Operations at Major League Fishing. “The Smart Fishing Scale series is a game changer for anglers—from casual outings with friends to high-stakes professional tournaments.”

Affordable Innovation

The BUBBA SFS Lite is priced at $69.99, making it an accessible tool for anglers who want professional-grade features without breaking the bank.

Key Specifications:

  • IPX4 water resistance for durability in challenging conditions.
  • Instant logging of weights, locations, and conditions.
  • Compact design, perfect for travel and storage.
  • Initial partnership with Tackle Warehouse for launch.

Availability

The BUBBA SFS Lite is now available for purchase. Learn more at BUBBA’s official website or shop the exclusive launch through Tackle Warehouse.

Whether you’re a seasoned pro or a weekend angler, the SFS Lite is your gateway to smarter, more interactive fishing.

Shop Bubba at Tackle Warehouse

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Andrea Marini

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