Aviara Boats Completes Acquisition by Cruisers Yachts

Following its acquisition by Cruisers Yachts in 2024, Aviara Boats has officially completed its transition to the new company with all desired assets relocated to Cruisers Yachts’ facility in Oconto, Wisconsin.

“Aviara presents an incredible opportunity to leverage the innovation and luxury established by the original Aviara team while accelerating the brand’s success under the craftsmanship and proven quality of Cruisers Yachts,” says Mark Pedersen, president of Cruisers Yachts. “With MarineMax’s global distribution strength and Cruisers’ production excellence, the future is bright for Aviara.”

The team is currently analyzing Aviara’s current models, with the ultimate future product range still in development. “We’ve spent extensive time dissecting the design, construction, and features to determine the composition of the next generation of luxurious, high-quality day boats,” Pederson adds

Aviara’s integration with Cruisers Yachts unites a loyal customer base and allows the company to reach new milestones, while still following its tradition of bold style and design and premium craftsmanship.

To learn more, visit aviaraboats.com.