MasterCraft Announces Fourth Annual ‘Let Her Rip’ Campaign

PHOTOS COURTESY OF MASTERCRAFT.

In honor of International Women’s Day, MasterCraft announced the return of the ‘Let Her Rip’ campaign with on-water clinics offered June through August that encourage women and girls of all ages to find confidence on and behind a boat.

This year, the series will expand to seven clinics including new locations around the U.S., with Progressive Insurance as the presenting sponsor. Let Her Rip Powered by Progressive will partner with MasterCraft’s trusted dealer network to deliver complimentary clinics during the summer boating season featuring female MasterCraft athletes Meagan Ethell, World Champion Wakesurfer Ashley Kidd, Pro Wakeboarder and TV Personality Alexa Score, and Pro Skier Ali Garcia to help women hone their skills. Spots are limited to 30 individuals at each event, and attendees will learn how to drive and dock a boat as well as receive tips on surfing, wakeboarding, and skiing behind the boat. 

“MasterCraft started the Let Her Rip campaign to create a platform designed specifically for women to build their confidence in and around boating. It’s about celebrating your strengths and pushing yourself to try new things,” says Krista Schipner, vice president of Marketing for MasterCraft. “Being part of a company that is dedicated to shifting the narrative around women in boating by cultivating an environment where they can learn and thrive in a stress free, no judgment zone is truly special. With every event, we’re breaking down a barrier to entry by making it less challenging and less intimidating for women.” 

The tour schedule kicks off in Knoxville, Tennessee on June 7, 2024, then heads to Austin, Texas, June 14; Minneapolis, Minnesota, June 20; Nashville, Tennessee, July 13; Salt Lake City, Utah, July 18; Orland, Florida, August 3; and Seattle, Washington, August 9.

“It’s an incredible feeling to be partnered with a brand that supports and encourages me, my fellow female athletes, plus women and young girls all throughout the country,” said Meagan Ethell. “I’ve been part of the Let Her Rip program since the beginning, and they are so special to me. There is nothing like seeing the feeling of accomplishment on someone’s face when they get up wakesurfing for the first time or confidently dock a boat for the first time. I love being able to empower women on the water and give back as a female athlete.”  

To learn more or sign up, visit mastercraft.com.